Taxback’s old logo had a good concept behind it, but it wasn’t up to date with the current design trends. Radi kept their initial idea, but stripped the complexities, adding just a subtle arrow on the leg of the letter k.

Radi effectively reimagined TaxBack's brand identity, redesigning the outdated logo with fresh fonts, colors, and brand elements. Produced an array of print and digital assets, including social media content, covers, billboards, merchandise, and business cards. Recognizing TaxBack's online focus, he directed their web presence, leading a comprehensive website redesign developed through Webflow. This was presented alongside an interactive brand guide, providing an insightful view into the updated identity.

Unfortunately, Taxback.com made questionable moves in their logo amendment. They removed the arrow and attempted to replicate it by separating the "K" character, resulting in a confusing and ineffective design. Additionally, they disregarded the website direction and independently developed the site in WordPress, potentially deviating from the envisioned direction.